NARS, affiliated companies announce renaming | Business

CAPE GIRARDEAU, MO (KFVS) - A Cape Girardeau company and its affiliated companies announced Monday, January 28 they will be renaming under a single brand.

National Asset Recovery Services, Inc. (NARS), Pinnacle Financial Group, Inc. (PFG) and Integrity Financial Partners, Inc. (IFP) will now be called Integrity Solution Services, Inc.

“The new, single brand name better describes the scope and breadth of our service offerings and also reflects our company’s commitment to effectively operating in an increasingly complex regulatory environment," said Tim Bauer, chief executive officer. "We are committed to honesty, integrity, and excellence in every aspect of our business. Our focus is on treating all consumers with dignity and respect while providing industry best service to our clients. This dedication is part of our DNA and is reflected in our new Mission Statement and Core Values."

NARS acquired Pinnacle Financial Group, Inc. in 2010, and Integrity Financial Partners, Inc. in 2011. The announcement brings all three corporate entities under one umbrella and is the culmination of a two year project to re-align personnel, offices, products, and services across the three entities.

“We expect our name change to have very little impact on consumers or customers," said Harry Jackson, president. "Our company has and will continue to attract talented staff, make significant investments in technology, and provide innovative solutions. Our new name more accurately describes our focus on providing solutions to the BPO, CRM and ARM industries. Our commitment to customer service and providing innovative products remains unchanged.”

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